While Samsung collapses, Xiaomi continues to be the fastest growing brand in Spain and Europe

Although its smartphones have increased in price, Xiaomi continues to be one of the fastest growing brands in Europe and practically worldwide. So much so that it is no longer only the best-selling in Spain but also positions itself as the third best-selling in Europe .

This has been reported by the Canalys market analysis study, also adding the continuous growth that Xiaomi has experienced throughout the second quarter of 2020 . An increase of 65% that positions the brand as the fastest growing in the entire continent.

As we can see below, Xiaomi has managed to overtake Huawei in Europe, positioning itself in third position with a market share of 17% after achieving its spectacular growth of 65%.

The European smartphone market decline narrows in Q2 2020, as shipments recover slowly from the impact of strict lockdown. @Apple posted the strongest Q2 ever in shipments while @Xiaomi displaced Huawei to the become the third largest smartphone vendor in Europe. pic.twitter.com/dW3xJLPXGL

– Canalys (@Canalys) August 5, 2020

For its part, Huawei is going to fourth place with the same market share as Xiaomi but with a drop in sales of around 17% . A worrying figure for the brand that is undoubtedly given by its problems with Google and its services.

Samsung and Apple are your next target

Without a doubt, Xiaomi is determined to become the most recognized and sold brand in Europe. And it is that its continuous growth surpassing the rest makes us think that in a few years we could see it ahead of Samsung or Apple , brands that are currently crowned in the first and second position respectively.

Without going any further, the "Xiaomi effect" has caused, in part, the drop in sales of Samsung by up to 31% . A figure that is not promising at all but still positions the South Korean firm in the first position with a market share of 30%.

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In addition to this, Xiaomi has managed to stay at number one in Spain for another quarter , positioning itself as the most recognized and sold brand in these last three months despite the health and economic crisis affecting the country.

It is clear that only time will tell and if this continues, Xiaomi could become in a few years the most recognized brand in Europe and probably in other regions of the planet where its logo is increasingly known.

www.xiaomist.com

The entry As Samsung collapses, Xiaomi continues to be the fastest growing brand in Spain and Europe was first published in XIAOMIADICTOS: Xiaomi news and news website .

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