Xiaomi Mi 10 Review – Redefining Mi as a Premium Smartphone Brand – XDA Developers
Xiaomi Mi 10 Review – Redefining Mi as a Premium Smartphone Brand The most frequently used word to describe Xiaomi products is “affordable.” In every category, Xiaomi’s products are typically available at a lower price than competitors. Thus, a premium Xiaomi smartphone that seeks to compete with flagships from Samsung, Huawei, or Apple seems strange to users who see Xiaomi as the ultimate cost-effective “value” brand. Xiaomi has tried to overturn this expectation by launching premium smartphones such as the Mi MIX series or the Mi-branded flagships in markets like Europe , and they have gained some traction in changing perceptions. In heavily price-conscious markets like India, though, Xiaomi has slowly shifted its strategy after earlier attempts at flagship launches failed. Its last true flagship launch in India was the Mi MIX 2, which launched in 2017, and its successor, the Mi MIX 3, wasn’t even released in the region due to Xiaomi’s recognition as the “affordable smartphone br...