Xiaomi Mi 10 Ultra Review: 10th Anniversary Phone Is Worth Celebrating – Forbes
The Xiaomi Mi 10 Ultra. Ben Sin This April marked the tenth anniversary of Xiaomi as a company, and it’s been quite a decade for the Beijing-headquartered tech firm. Beginning as a maker of budget phones, Xiaomi quickly generated buzz—and startup funding—for its online-first strategy. Within a couple of years the company was garnering gushy profiles from the west hailing it as the “Apple of China.” But there was a rough stretch around the mid-2010s when rival BBK Electronics used an offline brick-and-mortar strategy to overtake Xiaomi in market share. Realizing offline retail is still important, Xiaomi bounced back by opening a slew of Mi Home stores, selling a whole ecosystem of smart items ranging from laptops to rice cookers. Eventually, Xiaomi filed a successful IPO, expanded to Europe, and is now the number one phone brand in India. Through it all, Xiaomi kept improving its phones. 2016’s Xiaomi Mi Mix was, in my opinion, a breakthrough for the company on a global stage...