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Xiaomi Mi 10 in India: Climbing the price ladder – Android Authority

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Opinion post by Dhruv Bhutani It’s been a while since Xiaomi introduced a truly high-end phone in India. In fact, the company’s last flagship phone in the country before the recently released Mi 10 was the Mi Mix 2 . Launched in 2017, just three years into its entry into India, the phone did nothing to bolster the company’s market share in the then Samsung dominated premium segment. Definite numbers are hard to find, but given how it has taken Xiaomi another three years to attempt a high-end foray in India alludes to how badly the phone did in the country. That didn’t deter the brand’s wider ambitions in the region, of course, as Xiaomi doubled down on its entry-level push. Today, Xiaomi enjoys a 30% share of India’s smartphone market according to market research firm Canalys. This was achieved on the back of its affordable mid-range hardware. Growth has, however, slowed down. From 9.5 million units shipped in Q1 2019 to 10.3 million in Q1 2020, Xiaomi managed to just ...