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The ongoing COVID-19 pandemic has shaken up the markets. And Germany seems to have been hit hard when it comes to smartphones. As shown in the report by Counterpoint Research, Germany recorded a 27 percent year-on-year decline in smartphone sales in the second quarter of 2020. Compared to the previous quarter, the numbers show a decrease of 15 percent. Samsung, the leading smartphone brand in Germany, was able to maintain its position with a market share of 37 percent. It was followed by Apple with a market share of 23 percent and Huawei with 18 percent of the market. Interestingly, the Chinese brand Xiaomi has shown impressive growth in Germany. The company reported a market share of 5 percent in the second quarter of 2020, an increase of 1 percent in the previous year and a jump in sales of almost 250 percent. Due to the pandemic, the smartphone market is moving away from high-end or premium devices towards offers in the middle price segment. The premium segment shrank from 19 p...

The ongoing COVID-19 pandemic has shaken up the markets. And Germany seems to have been hit hard when it comes to smartphones. As shown in the report by Counterpoint Research, Germany recorded a 27 percent year-on-year decline in smartphone sales in the second quarter of 2020. Compared to the previous quarter, the numbers show a decrease of 15 percent. Samsung, the leading smartphone brand in Germany, was able to maintain its position with a market share of 37 percent. It was followed by Apple with a market share of 23 percent and Huawei with 18 percent of the market. Interestingly, the Chinese brand Xiaomi has shown impressive growth in Germany. The company reported a market share of 5 percent in the second quarter of 2020, an increase of 1 percent in the previous year and a jump in sales of almost 250 percent. Due to the pandemic, the smartphone market is moving away from high-end or premium devices towards offers in the middle price segment. The premium segment shrank from 19 p...

The ongoing COVID-19 pandemic has shaken up the markets. And Germany seems to have been hit hard when it comes to smartphones. As shown in the report by Counterpoint Research, Germany recorded a 27 percent year-on-year decline in smartphone sales in the second quarter of 2020. Compared to the previous quarter, the numbers show a decrease of 15 percent. Samsung, the leading smartphone brand in Germany, was able to maintain its position with a market share of 37 percent. It was followed by Apple with a market share of 23 percent and Huawei with 18 percent of the market. Interestingly, the Chinese brand Xiaomi has shown impressive growth in Germany. The company reported a market share of 5 percent in the second quarter of 2020, an increase of 1 percent in the previous year and a jump in sales of almost 250 percent. Due to the pandemic, the smartphone market is moving away from high-end or premium devices towards offers in the middle price segment. The premium segment shrank from 19 p...