stiwe

Of the many trends in the modern world of mobile technologies, few make as little sense as luxury smartwatches. Smart watches can be loved or hated, but it cannot be denied that when it comes to quantitative sales, smartwatches dominate the market. In 2019, the Apple Watch itself sold more than all the watches of all Swiss manufacturers combined. Of course , the report does not tell us the whole truth – it does not include watches from other parts of the world, including Japan – but it is impossible to deny that traditional timers are losing importance. Well, unless we’re talking about luxury brands. Luxury in watches still remains analog. Although the Apple Watch is also available in the Hermes pseudo-luxury edition, in the eyes of enthusiasts it is far from any truly luxury product from brands such as Rolex, Omega, Patek Phillipe or even Hublot, whose new watch inspired this column. However, Swiss watch manufacturers see that new ones are coming. Therefore, with more or less s...