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Opinion post by Hadlee Simons The Poco F2 Pro has finally been unveiled by Xiaomi, and it might be one of the cheapest flagship phones of 2020. But even before the official launch, enthusiasts were bemoaning the fact that it was a rebranded version of the Redmi K30 Pro . Poco fans previously lashed out at Xiaomi earlier this year for rebadging an existing phone. The ~$210 Poco X2 was a Redmi K30 4G with a different logo. This move got some fans riled up. It’s not the first time a company has rebranded a phone. In fact, Xiaomi frequently does this. So what gives? Companies rebrand all the time Rebranding is a frequent strategy in the smartphone space and is usually done because some brand names are more popular in specific parts of the world. For example, Huawei released a phone under the Maimang 6 name in China back in 2017, but Maimang isn’t really known outside of South East Asia. So that same phone was rebranded to the Mate 10 Lite in the West, and the Nova 2i in M...